50by40 is a network of international organisations that support agents of change under the theory of collective impact. This is where stakeholders from various backgrounds and sectors come together to solve a specific problem—such as improving the global food system. Through this, we aim to reduce the production and consumption of meat and other animal products by 50% by 2040 whilst ensuring that 100% of the remaining production is environmentally and socially sustainable.
The global food system is often left out of discussions and strategies for a better future, yet the overwhelming majority of agricultural land—77%—is used for raising and feeding animals for human consumption. These practices damage the environment and our communities and increase the risk to public health.