The Power of Personal Finance in Shaping Animal Welfare Practices
Financial institutions across the world play an essential role when it comes to bringing about complete landscape shifts in the way a myriad of businesses
50by40’s Global Majority Programme1 brings together diverse stakeholders working towards transforming the food systems of countries of the Global Majority.
Faced with a dual problem of food and nutritional insecurity on one hand and rising obesity and lifestyle diseases on the other, the steep rise in industrialised animal agriculture in countries from the Global Majority is exacerbating the worst effects of climate change in these regions.
Despite efforts of various civil society organisations to ensure inclusion of a diversity of voices from the Global Majority, global conversations around food systems issues are still dominated by the Global North. For a long time, countries from the Global Majority have also been relatively underfunded compared to their Northern counterparts.
At 50by40, we recognise the urgent need to bring food systems issues from the Global Majority to the forefront of public discourse.
Our Global Majority Programme primarily seeks to:
The programme has already drawn interest from organisations working across India, China, Brazil, Sri Lanka, South Africa, Thailand, Vietnam, Mexico, Philippines and others. You can check the complete list of organisations working in the Global Majority here.
We are actively seeking to grow our partner network and collaborate with organisations working in the Global Majority. Through our work in the region, we hope to build a movement towards food system transformation that is just, equitable and sustainable. If you are an organisation working in the Global Majority, write to us here to explore collaborative opportunities.
Financial institutions across the world play an essential role when it comes to bringing about complete landscape shifts in the way a myriad of businesses
One initiative which has taken on this task is the Lab on Urban Food Policies (LUPPA)- a project by Comida do Amanha.
The advancement of society leads to an advancement in language. And to stand true to our vision, 50by40 is renaming its ‘Global South Programme’ to
Presenting a unique opportunity to unite civil society actors working across the food system and co-create a shared vision for a just, sustainable and humane
Sitting along the southern coast of Kenya are the sacred Kaya forests of the Mijikenda tribes. Kaya, which means both home and sacred forests, are
Jennifer Molidor is on a mission to highlight the incredible impacts of animal agriculture and what she calls “a clear biodiversity crisis”.
1Previously known as the Global South Programme
Think your organisation may benefit by becoming a part of the Global Majority Programme?
Apply to become a partner of 50by40.
50by40 is a 501(c)(3) nonprofit organisation.
Our tax-exempt number is
EIN: 84-4814993
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