TOWARDS A FAIR, HEALTHY AND COMPASSIONATE FOOD SYSTEM
WE ARE A GLOBAL, COLLECTIVE IMPACT ORGANISATION AIMING TO CUT THE GLOBAL PRODUCTION AND CONSUMPTION OF ANIMAL PRODUCTS
BY 50% BY 2040
We strive to decrease animal protein consumption globally while still addressing the food crises in nutritionally challenged areas.
We consider all social justice movements as our allies and partner with them to move towards our collective mission.
We achieve our collective goal through multiple strategies including cross collaboration, capacity building, advocacy and grantmaking.
We host, speak and contribute to events that highlight the absence of holistic change in any field without talking about diet change
We fund key partner projects that forward the larger goal of global reduction of animal protein taking all allies into consideration.
We facilitate collaborative projects to amplify existing partner initiatives around the reduction of animal agriculture.
Stay connected with our alliance for a just and sustainable food system for all.
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