"Breaking our collective love affair with meat is the key to solving the challenges affecting the world today. We are delighted to participate in a collaborative attack on this global challenge."

"50by40 gives people of diverse faiths a chance to adopt lifestyles, advocate, and mobilise for a future in which animals are treated with the respect that all sentient creatures deserve, and in which the Earth and all people benefit accordingly."

"Our dietary choices cannot be made in isolation – what we eat affects our planet and all life on the planet. 50by40 gives us a collective platform to support a sustainable diet of plant-based foods, essential to mitigating climate change and helping to preserve our planet’s biodiversity and wildlife."

"50by40 is a valuable hub for meat reduction organizations looking to collaborate on the issue from multiple perspectives. GFI has already benefited from the rich network of partner organizations and knowledge sharing."

"50by40 is uniquely positioned to fast track individual and systemic change that reduces global consumption of animal-sourced foods, especially among the world's high consuming populations. Facilitating multi-sectoral cooperation and resource-sharing, 50by40’s precise and practical approach is critical to staving off an onslaught of climate catastrophes, food shortages, and pandemics."