Towards a fair, healthy, and compassionate food system

50by40 is a coalition of organisations dedicated to cutting the global production and consumption of animal products by 50% by 2040

Our Core Principles








Latest News

The Power of Personal Finance in Shaping Animal Welfare Practices

Financial institutions across the world play an essential role when it comes to bringing about complete landscape shifts in the way a myriad of businesses operate. They have the power to dictate the growth and downfall of industries through how they invest in them. Read more…

2021 Annual Report

Global leaders are finally waking up to the reality that addressing the problems of our food system will help fix the most pressing challenges of our time, particularly the climate crisis.

Join our international network of like-minded organisations working towards improving the global food system.

What our Partners Say


We host, speak at, and contribute to national and international events. Find out more about our past events and what’s coming up.

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