A 50% reduction in the global production and consumption of farmed animal products by 2040, with the remaining production systems being environmentally and socially sustainable, regenerative and humane, achieved via a just transition of the farming system.
What does the “50” in 50by40 actually mean?
A 50% reduction in the production of farmed animal products entails that, across all species, the total number of animals farmed in 2040 will be at most 50% relative to current numbers within each species. Notably, this will include halving the amount of land devoted to the inefficient production of animal products, including feedstocks for intensive livestock farming. The reduction target is a global average, taking into account the disparate consumption patterns between the global North and South.
Such a reduction holds the potential to create diverse, positive impacts environmentally, socially and ethically. However, given the complexity and enormity of the problem, it is clear that a meaningful solution is impossible without strong, authentic collaborations between relevant stakeholders.
Convene and lead a global cross-sector stakeholder group to catalyse and augment efforts to achieve significant reductions in the most unsustainable forms of animal production and consumption through awareness raising, advocacy and campaigning.
Who will be involved in our mission?
50by40 will function as a platform builder and network convener of partners, stakeholders, and rights-holders from all sectors, movements and geographies without attempting to directly solve issues or replace any expertise on the respective foci of the stakeholders and rights-holders
For a more detailed look into the nuances of 50by40 and our areas of work, click here.